St. Louis Business Expo & Business Growth Conference Tuesday, May 7, 2024
St. Louis Business Expo & Business Growth ConferenceTuesday, May 7, 2024

Seminars

St. Louis Business Expo & Business Growth Conference Seminars, May 7, 2024

ALL Seminars are FREE and open to the public.

Seminars TBA

 

Interested in speaking at a future show, fill out our online application, click here.

 

ROOMS 104-105

 

Rooms 104-105, 10am-11am
Kickoff Seminar
50 of the BEST Marketing & Sales Ideas For 2024

Join us as we share the VERY BEST Marketing and Sales ideas for 2024. We’ve reached out and asked some of the region’s most successful companies to submit their best tips, strategies and techniques for growing revenue. They’ve submitted their top ideas and we’ll share them with you. Walk away with strategies, techniques and ideas you can implement immediately. Bring your own best ideas and you can share those ideas as well.
Speaker: Ron Ameln, SBM-St. Louis

 

11:30-12:20
Mastering LinkedIn for Business and Sales

LinkedIn can be the BEST way to reach your target customers and sell your product or service if you make the most of it. After all, it boasts more than 1 BILLION business members. Learn how to create a LinkedIn presence that draws potential customers to you and how to find and reach your prospects on the world’s largest business network – LinkedIn!
In this session, learn how to …
-Develop your powerful brand on LinkedIn to be found
-Discover how to target and reach your prospects
-Determine how to deliver your LinkedIn messages to drive sales
Speaker: Kathy Bernard.
Kathy Bernard is a top LinkedIn expert, trainer, and career coach and one of St. Louis Small Business Monthly’s 2019 Top 100 People to Know. She provides individual and team LinkedIn training for sales, recruiting, fundraising, and career. Learn more about her at wiseru.com, email her at kathy@wiseru.com, or invite her to connect at linkedin.com/in/kathybernard.

 

12:30-1:20
Let’s Talk Marketing! Creating a Killer Capability Statement That Communicates Value

You have 6 seconds to convince a buyer or teaming partner that you are competent, capable, and mature. A fast-paced and high energy session with step-by-step tactics and strategies. A capability statement (one page marketing slick) is the de-facto marketing tool for all small and mid-size companies. However, crafting a strong capability statement is more than simply identifying what you sell, differentiators, and company information.
Many experts will tell you what needs to be included. Few outline how to present your information from a business perspective. When it comes to successfully selling your products or services, you have to combine sales strategy with overall business strategy. Developing a capability statement is broken-down into two parts. The first is an exercise called Value-Mapping and the second is a list of the core sections you must have and how to tailor it. Value-mapping is a logical, step-by-step process of identifying the quantifiable and qualifiable metrics that you use to communicate what you’ve done on prior contracts, both commercial and federal markets. These metrics are how you differentiate, communicate your value, and how you create a perception of capability and maturity. If you’ve every thought, “Why aren’t I selling more? Why is my product or service not resonating with the buyer?” then this session will help you validate how to more strongly communicate what you do and the value you provide.
Unlike most seminars, this is more than a general or abstract discussion. This seminar provides award-winning tactics and strategies that have directly helped companies win more than $14.6 Billion in awarded contracts.
Presenter: Joshua Frank
Joshua Frank is the Managing Partner at RSM Federal. Mr. Frank is author of multiple Amazon bestsellers. As a result of these strategies, Mr. Frank has been honored with SBA’s award for Veteran Business of the Year; Industry Small Business Advocate of the Year by the Society of American Military Engineers (SAME); Top Business Advisor of the Year by Small Business Monthly; and he was inducted into the Government Sales Hall of Fame with a Lifetime Achievement Award. Most recently, RSM Federal was awarded Vendor Partner of the Year by the National 8a Association and HUBZone Contractors National Council.

 

1:30-2:20
Winning the War for Top Talent

Winning the War for Top Talent equips small business owners with the strategies to attract and retain the best employees, turning recruitment into a competitive advantage. Learn from Topgrading and Scaling Up techniques how to identify high performers and ensure they align with your company's vision and values. Discover how to create a company culture and career paths irresistible to top talent. You will get proven strategies and tools that have helped over 80,000 companies reach the next level and beyond. Transform your approach to hiring and leadership, and build the dream team that will elevate your small business to new heights of success.
Presenter: Matt Barbey, Owner, Time For Success


MAIN STAGE

11:30-12:20
Using AI To Grow Your Sales

Learn about AI (Artificial Intellegicence) and come away with the ways you can use the technology to improve your sales and sales efforts. You’ll learn how the top sales professionals are using AI to improve their sales, and you’ll learn the steps you can take to utilize the technology as well.
Presenter: Marc Metz, Optimum Sales Group. Optimus Sales Group - Powered by Sales Xceleration is a company that helps small to medium-sized businesses achieve breakthrough sales growth, discipline, and accountability. As the Business Owner and a Certified Sales Leader, Marc Metz leverages his 30+ years of experience in sales, operations, and management to provide fractional VP of Sales services to clients across various industries.

 

12:30-1:20

Lights, Camera, Brand Story: Optimizing Your Video Marketing


1:30-2:20
Achieving Sales Success: Keys to Small Business Growth through Mastering Success Habits and Sales Strategy

In today's rapidly changing business landscape, achieving sales success requires more than just traditional techniques. It demands a strategic understanding of buyer behavior, a winning mindset, and the development of effective habits that drive results. In this inspiring and educational talk, we'll review the critical aspects of mindset and habits that can transform you from a struggling salesperson, sales leader, or business owner to a confident sales hero.
Key Points:
1. Understanding Evolving Buyer Behavior
2. Three Steps to Improve Win Rates
3. Identifying Buyer Priorities
4. Motivating and Empowering Your Sales Team and Your Personal Performance
5. Overcoming Your Biggest Competition
6. Avoiding Common Sales Mistakes
Presenter: Amy Lemire, President and CEO, AIM Training and Consulting International
    

 

STAGE 2

11:30-12:20
Mastering Digital Marketing


12:30-1:20

TBA

 

1:30-2:20

TBA

 

 

EXPO FAST FACTS

 

-St. Louis Business Expo is Missouri’s largest business-to-business shopping mall.
-Ability to creatively sell yourself and your company to a very targeted qualified audience.
-Great opportunity to market new products, services and technology.
-Excellent ways to get name out and let customers learn about your company.
-An opportunity to meet top executives and business decision-makers in a positive environment.
-Person-to-person interaction. Fantastic selling, prospecting and networking opportunity!
-Best one-day networking available with leads and prospects surrounding you.
-Promotional mentions in the St. Louis Small Business Monthly announcing you as a participant.

REGISTER TO ATTEND

Click Below To Register To Attend.  The Event Is FREE And Open To The Public

Click Here To Attend

PURCHASE A BOOTH


Exhibit at the show.  Booths are still available.  Click here for booth information and pricing information.

 

KICKOFF SEMINAR


10AM-11AM, ROOMS 104-105

50 THE BEST MARKETING AND SALES IDEAS FOR 2024. 

Learn the marketing and sales tools the best companies in the region are using to grow business in 2024. You'll be able to take these ideas and immediately utilize them in your business. FREE to attend.

Click here for a complete list of seminars and workshops.

 

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