St. Louis Business Expo & Business Growth Conference October 24, 2018 11am-5pm
St. Louis Business Expo & Business Growth ConferenceOctober 24, 2018  11am-5pm

Seminars

St. Louis Business Expo & Business Growth Conference Seminars, October 24, 2018

ALL Seminars are FREE and open to the public

 

Rooms 104-105

10am-11am: Using Data to Drive Growth (Kickoff Seminar)

Using Data to Drive Growth

Learn about tools that can help you understand customer behavior with your online presence. We’ll show you how you can use this info to make informed decisions about your ongoing online marketing strategy.

In this session we’ll introduce talk about:

•  Identifying  business goals (and how you plan to use your online presence to achieve them)

•  Incorporating data into your plan

•  Selecting tools to help you find the answers you need

Presenter: Google Grow Your Business Trainer: Pamela Starr. Pamela is a speaker for Google’s Get Your Business Online program.  She is a long-time Small Business Authority, devoting her career to helping larger organizations and small businesses connect.  An accomplished leader, trainer and keynote speaker, Pamela has trained, coached and motivated more than 80,000 professionals in more than 500 training sessions and keynote presentations.

Pamela started her career by training members of the US Marshall’s Service.  She progressed to working for corporations that relied on franchisees, distributors and independent sales representatives to fuel their success.  Today, Pamela continues to earn the trust and loyalty of both small and big businesses by fostering mutually beneficial relationships.  Pamela earned a bachelor's degree in Advertising from the Florida State University and completed graduate studies in Communication at the University of Central Florida.

 

Rooms 104-105 Google’s Grow Your Business Lab

11:30-12:20: Reach Customers Online with Google

Learn how customers find your business online and how to promote your online presence using a free business listing, search engine optimization (SEO) techniques, and online advertising. We’ll introduce some tools that can help, including Google Analytics and Google Trends.

In this workshop we’ll discuss best practices for:

•  Creating a free Google My Business listing

•  Improving your website’s visibility in Google’s organic search results, on all devices

•  Advertising your business on Google

Presenter: Google Grow Your Business Trainer: Pamela Starr

 

12:30 -1:20: Get Found on Google Search and Maps

Explore Google My Business, a free tool for local businesses who want to connect with customers on Google Search and Maps. Get hands-on help creating or updating your listing, and take advantage of a free website.

In this session we’ll show you how to:

•  Create or claim your Google My Business listing

•  Manage your business info across Google Search and Maps

•  Use Google My Business to connect with  potential customers

•  Create a free website using the info from your business listing

Presenter: Google Grow Your Business Trainer: Pamela Starr

 

1:30-2:20

TBA

Presented by Marketvolt

 

2:30-3:20

Creating an Effective Marketing Strategy

The presentation walks business owners through how to choose the highest ROI-marketing platform(s) for their business and goals, how to get started in digital and print advertising, how to optimize and increase ROI over time, how to create and stick to a marketing plan.

Presented by Dan Novalis, 2Novas. Dan has 15 years of experience consulting with Fortune 500 clients on systems integration, marketing strategies, and customer behavior analytics. He’s worked for global ad agencies and digital advertising technology startups. At 2Novas, Dan's goal is to bring big-company marketing practices to the small-and-mid-sized business market.

 

 

STAGE 1 – WINNERS CIRCLE

11:30-12:20

Against The Odds
"Against The Odds", presented by Gail (last name withheld by request), Owner of Gail's Harley Davidson in Kansas City and Gateway Harley Davidson in St. Louis.

When we think of Harley's, we don't often think about women. However, Gail is one of the few women Harley dealership owners in the world. She has overcome seemingly insurmountable odds (including sabotage) to become the first female president of the U. S. and International chapters of the Harley Davidson Association.

 

12:30-1:20

Cover Your Assets

After a 19-year run in corporate America with Sprint, Dan uses his keen investigative experience and experience of thousands of employee interviews to bring insights on how business owners – and key employees – can protect their business, themselves, and their biggest assets: their relationships.

Presented by Dan Goodwin, CEO of Our Connected Lives.

 

1:30-2:20

When Is Networking Not Working

You meet a potential business ally, exchange business cards, meet for coffee...then what? When your networking breaks down, your business stays stuck. Learn how to maximize your networking opportunities from Mindy Hart, who has helped launch more than 250 businesses – both for, and non-profit.

Presented by Mindy Hart, owner of PRChick.rocks, co-owner of WinnersCircle.Agency.

 

2:30-3:20

The Truth About Advertising

The average consumer is exposed to 3,000-5,000 different ads per day. How do you get your business to stand out? Tim Burt is credited with more than 30,000 commercials worldwide, and will give you his three keys for advertising success (the "Three Unbreakable Laws of Advertising) and bust some ad myths that cause you to lose clients and cost you money.

Presented by Tim Burt of Tim Burt Media, co-owner of WinnersCircle.Agency.

 

 

STAGE 2 – SALES & MARKETING

11:30-12:20

Influencer Marketing

Influencer Marketing – Learn about the influencer marketing landscape and how it can improve your business. Learn strategic approaches to influencer campaigns, and hear case studies of successful influencer programs that have delivered against a specific business goal.

Presented by Weber Shandwick, a global PR agency in St. Louis.

 

12:30-1:20

BAT-ting Your Way to Sales Success

Identifying what is getting in the way of reaching your success

In today’s world, when we are discussing Sales, there are a million different ways for you to be successful, but now a days we have a constant battle with technology and getting to our prospects. We are consistently asking ourselves, do I email the prospect? Do I pick up the phone? How do I handle the gatekeeper? I feel like I always get voicemails or can’t get to the right decision maker.

With so many different avenues in today’s world to get to our prospects, how do we know what is the “right: thing to be doing and how often?

J.B. will discuss how 3 key components tied into your prospecting plan can help you execute results on a daily basis to achieve overall success.

Presented by J.B. Andrews, Stark and Associates. Bringing both youth and experience, J.B. has a unique ability to understand the communication gaps that often exist between generations within the workforce and hinder business results. He also knows what it takes to win at a high level, competing in a collegiate golf program that became the winningest in school history, and working as a Financial Representative for Northwestern Mutual following graduation from LaGrange College. The skills, strategies and lessons he learned along the way, including those gleaned from the Sandler Training model, gives J.B. an arsenal of tools to share with others seeking success. J.B.'s motto is "Once you become comfortable, you stop growing," and he is ready to help you challenge the old ways, move forward and win!

 

 

1:30-2:20

The Do’s and Don’ts of Digital Marketing

In this session, business owners and marketers will learn applications of the best practices in digital marketing.  Likewise, learning to avoid the “don’t-s” is just as important as implementing the “do-s”.  Ensure you are taking the right steps in proper web design,  social media presence, and advance tactics in digital lead generation.

Presented by Jolene Sherman and Amanda McGinnis, Amplified Digital.

 

2:30-3:20

“Hire and Train Your Staff on Our Dime – Workforce Grant Programs of the Missouri Job Center of St. Charles County”

Would your business be interested in receiving thousands of dollars in cash reimbursements from the government to hire and train eligible new workers or expand the skills of your existing staff?! Then come learn about programs such as Certified Apprenticeship, OJT (On the Job Training), Youth Experience, Show-Me Heroes and others now available from the Missouri Job Center of St. Charles County.

Presented by the Missouri Job Center of St. Charles County

 

 

 

STAGE 3 – GROW YOUR BUSINESS

11:30-12:20

TBA

Presented by ClariSoft

 

12:30-1:20

How To Effectively Take Advantage of Your Socio-Economic Status – It’s Not What You Think

One of the more educational, fast-paced, high-energy and thought-provoking training sessions you will attend. Guaranteed. Whether you sell commercially or the federal government; products or services; we all know that buyers often have small business goals and requirements. And what does everyone tell you to do? They tell you to “put your size and status front and center!” This makes little business sense and we’ll discuss the reasons why and how to properly differentiate and communicate the value you provide. Does this sound familiar? “Hi, we’re a small business; a minority-owned business; a woman owned business that provides. . .” Small business offices, your mentors, your colleagues, and various non-profits all tell you to, “Put it front and center! Companies and government agencies have mandated set-asides for your type of company! Large companies require sub-contracting plans for companies just like yours!”  We’ve all purchased the same business books, attended the same webinars, attended conference training webinars, and your mentors have all given the same advice - “Use your status!”  Well. . . hold on. . .

Do large companies say, “Hi, we’re a large business that provides. . .” No. Of course not. So why do you? You need to think like a business that provides value rather than a company with a socio-economic status.

We will discuss real-world techniques, strategies, and examples on how to “softly” and “effectively” communicate your status, differentiate from the competition, and facilitate a perception of corporate maturity. You will learn methods to communicating quantifiable and qualifiable metrics that focus on the value of your solutions. You will also receive a step-by-step process on introducing yourself and your company at conferences, with partners and with government decision makers; what to do during prospect meetings and how and when to properly communicate your socio-economic status. 

Presented by Joshua Frank, managing partner of RSM Federal.

 

 

1:30-2:20

“‘Get Centered’ – Mastering Distractions and Stressors to Be More Effective in Running Your Business”

Successful and emerging business owners face thousands of distractions that can disrupt the process of making wise decisions – and that’s just before opening their email in the morning!  And since success leads to more success, it also leads to more distractions and stressors that can erode the ability to remain centered and can undercut future growth.  This program will help leaders to deal effectively with distractions so they can focus on leading with wisdom and authenticity in order to be more effective and productive in running their business.

Outcomes:

• Identify and learn to manage triggers that undercut efficiency and lead to costly mistakes

• Learn practical methods for getting and staying centered throughout the day

• Empower employees to make decisions that align with the organization’s mission and values and that enhance team cohesion

• Lower stress while increasing creativity, innovation, and problem-solving, and prioritizing focus

Presented by Tom Bushlack, Founder of Kalon Enterprises. He is an expert in Ethics & Decision-Making, specializing in helping leaders to harness their innate capacity for wisdom for success in professional and personal life.  He created the Centering for Wisdom Assessment™ tool to help others successfully apply their innate wisdom for the flourishing of others and the common good.  His keynotes, workshops, and coaching programs are designed to impart inspiration, wisdom, and practical skills needed for leading with integrity.  In Tom's programs, he combines moving, personal stories with informed research that will encourage participants to believe in the power of serving with an intelligent mind and an open heart.

Tom's experience includes over 20 years in higher education (as a university professor) and experiential education (at Voyageur Outward Bound School & the YMCA).  Tom offers professional & personal development workshops, retreats, and organizational development and consulting services in health care mission integration & alignment.

 

2:30-3:20

 “Cash is King: How You Can Identify and Implement Hidden Cash Flow from Your Supplier Base”

Review Top 10 Best Practices of companies with exceptional expense management strategies so you can learn key principles that will allow your company to recover additional cash flow

Presented by Dr. Bruce Kellerman, Expense Reduction Analysts.

Dr. Bruce Kellerman is currently a Director with Expense Reduction Analysts, a 25 year-old Global Firm. He has a proven track record as a successful Business Executive and Thought Leader with 20+ years of experience in the high-tech manufacturing industry. Dr. Kellerman now brings his breadth of experience to help other companies achieve higher levels of profitability and improved cash flow which contributes to both short-term and long-term objectives.

 

Interested in speaking at a future show, fill out our online application, click here.

 

EXPO FAST FACTS

 

-St. Louis Business Expo is Missouri’s largest business-to-business shopping mall.
-Ability to creatively sell yourself and your company to a very targeted qualified audience.
-Great opportunity to market new products, services and technology.
-Excellent ways to get name out and let customers learn about your company.
-An opportunity to meet top executives and business decision-makers in a positive environment.
-Person-to-person interaction. Fantastic selling, prospecting and networking opportunity!
-Best one-day networking available with leads and prospects surrounding you.
-Promotional mentions in the St. Louis Small Business Monthly announcing you as a participant.

REGISTER TO ATTEND

Click Below To Register To Attend.  The Event Is FREE And Open To The Public

Click Here To Attend

PURCHASE A BOOTH


Exhibit at the show.  Booths are still available.  Click here to see how others have grown their businesses at the show.

 

KICKOFF SEMINAR


10am-11am, Rooms 104-105

Using Data to Drive Growth

 

Learn about tools that can help you understand customer behavior with your online presence. We’ll show you how you can use this info to make informed decisions about your ongoing online marketing strategy.
In this session we’ll talk about:
•  Identifying  business goals (and how you plan to use your online presence to achieve them)
•  Incorporating data into your plan
•  Selecting tools to help you find the answers you need.

 

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