St. Louis Business Expo & Business Growth Conference Seminars, Oct. 26, 2021
ALL Seminars are FREE and open to the public.
Rooms 104-105 (MARKETING & SALES)
How to Evolve Your Offer (and Your Marketing) to Attract Your Perfect Clients
What will business owners learn (take away) from your presentation?
In this presentation, we'll go over how you can get your business into the "Goldilocks Zone of Growth," by refining your offer, messaging and business to attract your ideal clients. We'll discuss: - How to identify your best (and worst) customers so that you can cater to the best, and dump the worst. - A simple and unique process to identify what differentiates you in the Marketplace, so you can stand out and charge higher rates. - How focusing on your top 20% of clients can help you systemize and scale your business. This information will turn the typical business model on it's head - allowing you to better leverage social media for sustainable growth. We'll look at real life examples of companies that have hyper focused their offer, and messages, so attendees walk away with practical action steps.
Craig Severinsen helps entrepreneurs scale their business, faster than they think possible. His innovative approach to business helps entrepreneurs focus on the things that matter most in their business, so that they build momentum and see results fast. Craig is the founder of Bright Works Training, a training, coaching and consulting firm based out of St. Louis Missouri. Bright Works Training’s programs focus on taking action, so that you can finally have the success, freedom and support you deserve - without sacrificing your personal life.
The Power of Video
Spectrum Reach will discuss the power that video has to propel a small business closer to their full potential than ever before. Whether via email, social media, website, or television- video is the one tool no business can fail to leverage for all it is capable of across all screens and devices. Learn tools and methods that we have seen succeed across the nation and right here in the St. Louis metro area.
How To Build a Strong Government Sales Strategy – 8 Core Activities
An educational, fast-paced, and high-energy seminar for entrepreneurs, small and large businesses that want to win or increase government contracts. We are going to walk-through various tactics and strategies you need to build a viable sales strategy. Unlike most seminars, this is more than a general or abstract discussion. This is not business as usual. Many seminars are the same topics and the same generic information that attendees have heard over and over again. This seminar is designed to connect the dots, from who buys what you sell to how you collect intelligence and win. We will provide the necessary tactics, strategies, and recommendations you need to keep your sales strategy on track.
We will cover the following strategies: 1) Researching who buys what you sell; 2) Why communicating quantifiable value is critical to prime and subcontracting efforts; 3) Your positioning in the market 4) Engaging the market; 5) Teaming to win; 6) Building and managing your pipeline; 7) Your Bid – No Bid process; 8) and finish with an honest and frank discussion on bid-matching and contract management tools for identifying opportunities.
Speaker: Joshua Frank, RSM Federal. This seminar provides award-winning tactics and strategies that have directly helped companies win more than $13.2 billion in definitive contracts and more than $30 billion in multiple award contracts. As a result of these strategies, Mr. Frank has been honored with SBA’s award for Veteran Business of the Year; Industry Small Business Advocate of the Year by the Society of American Military Engineers (SAME); and in 2021, Mr. Frank was inducted into the Government Sales Hall of Fame with the inaugural Lifetime Achievement Award.
Brand Yourself (Personal Branding on the Internet)
Business owners, from startups owners to C-Level executives, will learn why and how to build a notable brand for themselves on the internet using social media platforms, Wikipedia, the press and media, and seldom uttered growth hacks that can take them from no one to an authoritative figure in their industry.
Garrett Atkins | VIE Media |
"Building your target market - How to maximize fun, easy, and profitable clients."
"Tired of breaking your back for unappreciative clients? When was the last time you evaluated the most enjoyable and profitable people to work with? And does your sales process focus on attracting those sorts of prospects? Today, we’ll learn how to build a targeted sales and marketing plan so you can spend more time working with folks you’ll enjoy."
Speaker: Ryan Hall. Born and raised in St. Louis, Ryan Hall joined Prestige Staffing in 2015 as an “intrapeneur” to lead the development, growth, and management of a start-up staffing branch. From 2015 to 2019, Ryan helped build an office from 2 employees to a staff of 8. Ryan currently serves as the Sales Lead for Beanstalk Web Solutions specializing in WordPress websites and digital marketing solutions (SEO, Google Ads, social media, re-marketing, marketing automation, and overall digital strategy). Ryan also owns and operates a commercial real estate company in St. Charles, MO. Ryan is always looking for new networking, business development, and investment opportunities.
Becoming A Sales Rainmaker In Today’s Environment
Marc Metz, sales consultant to businesses of all sizes, shares his top tips and strategies to keep successful sell in today's environment. Metz is the President and Founder of Optimus Sales Group, and he is also an Advisor at Sales Xceleration.Marc possesses over 30 years of sales management and leadership experience. He has led sales teams at companies of all sizes – from small businesses to large enterprises. He is particularly adept at identifying what is broken and implementing effective action plans to produce results that exceed expectations.
Businesses without Limits
How do you know when your business is ready to take it to the next level? Discover the key signs to look for and lessons learned from successful entrepreneurs who have built thriving businesses. Prepare for the challenges facing your industry and your company by creating a predictable business. Learn how any business, big or small, can find world class talent from anywhere in the globe.
Speaker: Craig Goodliffe. Craig Goodliffe is the CEO of cyberbacker. Launched in January of 2018, Cyberbacker is one of the fastest remote working companies that currently provides online services to over 1000 companies around the world. Craig participated in the development of Cyberbacker’s world-class profit share structure in February of 2020 and gave a total of $226,644.05 back to its associates at the end of that year. Seeing the tremendous growth of the company and to make a dent in global poverty on a greater scale, Craig decided to start franchising Cyberbacker. Craig believes that where you were born has very little to do with what you can do.
For over a decade now Craig Goodliffe has also been coaching people to achieve and exceed their goals. In 2005 Craig had been an NLP (Neuro-linguistic programming) Coach for SetIntent. In 2015, Craig started as a MAPS Coach and currently an Executive MAPS Coach at Keller Williams for real estate business owners. He uses real-world coaching with proven systems and models to drive results. He has spent over 10,000 hours of coaching and teaching others to build a plan they can execute while implementing powerful solutions. Craig enjoys coaching people who are truly committed to hitting their goals and helping them uncover their purpose!
Video: its place in social and digital marketing
Social media, the various algorithms and how they affect your content
If there is time, I would like to touch on brand safety and how your marketing and branding decisions affect people's perception of your business.
Michael DiMaria is a digital marketer and branding specialist who has built a career working with companies and small businesses to invent and define their brand presence online. Through his work with video content creation, social lead generation, and advertising, he has helped businesses succeed in the fast-paced digital world.
Digital Marketing for Small Business in 2021
Discover the fundamentals of Digital Marketing in 2021 and how they have changed in the ten, five and two years. Bring your marketing questions.
Presented by: Ed Radetic. Ed is the CEO of Garrow Digital Media.
EXPO FAST FACTS
-St. Louis Business Expo is Missouri’s largest business-to-business shopping mall.
-Ability to creatively sell yourself and your company to a very targeted qualified audience.
-Great opportunity to market new products, services and technology.
-Excellent ways to get name out and let customers learn about your company.
-An opportunity to meet top executives and business decision-makers in a positive environment.
-Person-to-person interaction. Fantastic selling, prospecting and networking opportunity!
-Best one-day networking available with leads and prospects surrounding you.
-Promotional mentions in the St. Louis Small Business Monthly announcing you as a participant.
Click Below To Register To Attend. The Event Is FREE And Open To The Public
Exhibit at the show. Booths are still available. Click here for booth information and pricing information.
7 Secrets To Writing Emails And Ads That Sell! - 10am-11am (Rooms 104-105). Click here for more information.