St. Louis Business Expo & Business Growth Conference Seminars, April 23, 2019
ALL Seminars are FREE and open to the public
Kick-Off Seminar, 10am-11am
60 Of The BEST Marketing and Sales Ideas in 60 Minutes
Learn the very BEST marketing and sales ideas that you can take back to your office and implement immediately. The area’s top marketing and sales pros will share the very best ideas that companies are using to supercharge revenues.
Get Found on Google Search and Maps
Explore Google My Business, a free tool for local businesses who want to connect with customers on Google Search and Maps. Get hands-on help creating or updating your listing, and take advantage of a free website.
In this session we’ll show you how to:
-Create or claim your Google My Business listing
-Manage your business info across Google Search and Maps
-Use Google My Business to connect with potential customers
-Create a free website using the info from your business listing
Presenter: Dave Meyer, Google Supported Trainer
Sponsored by: SCORE
Reach Customers Online with Google
Learn how customers find your business online and how to promote your online presence using a free business listing, search engine optimization (SEO) techniques, and online advertising. We’ll introduce some tools that can help, including Google Analytics and Google Trends.
In this workshop we’ll discuss best practices for:
-Creating a free Google My Business listing
-Improving your website’s visibility in Google’s organic search results, on all devices
-Advertising your business on Google
Presenter: Dave Meyer, Google Supported Trainer
Sponsored by: SCORE
Tune-Up Your Sales Story
What's the story with your business. Most customers don't shop for the products and services you offer, they shop for the outcomes those products and services deliver. But most businesses fill their stories with products and service descriptions. They bury (or leave out) the important stuff about outcomes. They don’t explain to prospects why the products and services matter. In this mini-workshop, Tom Ruwitch will help tune up your story so prospects and customers will tune-in.
Presenter: Tom Ruwitch, MarketVolt
Stage 1-Marketing & Sales
You want to show it. Your clients want to see it. Your boss is asking you for it. How do you show what's working and what's not? In this session, we will break down the elements of key performance indicators (KPI's), talk about what data to track within each segment of your KPI funnel, and talk about how to display and talk about the results with anyone asking.
• What Should I Be Tracking?
• How Do I Track That?
• When Do I Review My Numbers?
• How Do I Show The ROI of My Digital Marketing?
When attendees leave this session, you will know how to answer the above questions. We’re going to go across the digital marketing spectrum to talk about websites and landing pages, CRM's and sales pipelines, social media, pay-per-click and retargeting, videos, content, SEO, influencer marketing, and everything else in between. Let's tie all your marketing together, pay attention to what matters, and be able to answer the question - "What's the ROI?”
Presenter: Steph Nissen, Partner and Head of Digital Operations at Atomic Revenue
The Digital Divide: Capturing Today's Buyer
For most business owners, they understand that their customers have begun shifting to finding and engaging with businesses like theirs online or through mobile. Yet, for most of us, our advertising strategy has yet to adapt to this shift. In fact, only 2% of businesses are set up to identify the moments that matter, deliver quality leads, and measure results. So in this seminar, the goal is to provide some industry insights on the latest digital marketing trends and empower the attendees to become part of the online conversation that is happening everyday with their business.
Presenter: Valerie Brosseau, Vivial Marketing
How To Stand Out in Today’s Digital Landscape
As a business owner, what can you do to break through? Explore the latest in digital marketing and trends affecting small to medium sized businesses. Understand your audience Discover how to make an impact through content marketing Learn how to keep your audience engaged throughout their journey in new and unique way.
Presenter: Amanda McGinnis, Amplified Digital
Stage 2-Winners Circle
From Prison To The Podium
Zachary Babcock has gone from living with convicted felons in prison for over 5 years...to rubbing elbows with multi-millionaires every day.
He is the host of the top 200 rated podcast on iTunes called "Underdog Empowerment," where he interviews celebrities, professional athletes, and industry leaders. He helps entrepreneurs launch and produce top shelf podcasts.
- Why you should be podcasting
- How to get started
- What your topic should be
- How to launch a top shelf podcast
Presented by Zachary Babcock, owner and founder of Underdog Empowerment, St. Louis.
How To Market Anything By Creating A Message That Sells
Is your marketing stuck? Feel like you're wasting money with paid ads? The key is to examine the message you are sending to the public. It might need to be adjusted, abandoned, or simply amplified
to the right audience.
- How to devise a timeless or classic message - quickly
- The key elements to an effective message that sells
- The critical questions to ask yourself about your business
- The three powerful things that a resonating message can do for your business today.
Presented by Tim Burt, owner and founder of MarketAnything.co, and co-owner and founder of Winners Circle Agency. Tim Burt has more than 30,000 ads to his name, which have generated well over $50 million worldwide. A 25-year radio veteran (CBS Radio), Tim has created ads forToyota, Burger King, South African Airways and more.
How I Got 30 Million Organic Views On One Facebook Post
Mindy Hart will show you how she utilized Tim Burt's tactics to get one post to go crazy viral for a physician in Detroit.
- What makes a post go viral
- What social platform is best for your business
- The secrets to the post that got 30 million views
Mindy Hart is the owner of PR Chick in Kansas City. She is also the co-owner of Winners Circle Agency with Tim Burt.
Entrepreneurial Time Management System
Do you ever wonder how best to organize your days in order to maximize your time and make the most money? The Entrepreneurial Time Management System is a research-based model on how to structure your days and weeks in order to optimize your time. After all, time is a currency; how will you spend it?
Presenter: Brian Lunt, Seed Level Creativity Lab
Stage 3-Growth Strategies
Knowledge is Power – Financial Strategies for Women
You’ll learn about four financial considerations for women - and strategies to address them.
-The income gap
-Multiple roles and responsibilities
Magnetize Your Brand Through the Power of Publishing
Cathy Davis will share how to safely navigate the current “Wild, Wild, West” of publishing, and outlines pros-and-cons of the various publishing options available to small business owners.
You will learn how to:
• use self-publishing as a marketing tool
• become our own independent publisher
• avoid self-publishing pitfalls
• retain 100% of your royalties and copyright
• access global distribution
• minimize your investment
• maximize your profits
This presentation includes stories and examples of how transformational small business owners and professional service providers from around the country have used self-publishing to expand their brand and grow their bottom line. (Length can be adjusted from 30 to 60 minutes, or longer if writing workshop is requested.)
Presenter: Cathy Davis, Davis Creative
Doing Business With the Government
How To Effectively Take Advantage of Your Socio-Economic Status – It’s Not What You Think
One of the more educational, fast-paced, high-energy and thought-provoking seminars you will attend at this year’s Expo. Does this sound familiar? “Hi, we’re a small business, a minority-owned, woman-owned, or veteran-owned company that provides. . .” Small business offices, your mentors, your colleagues, and small business counselors all tell you to, “Put it front and center! There are local, state, and federal set-asides for your company! In fact, large companies require sub-contracting plans for companies just like yours!”
We’ve all purchased the same business books, attended the same seminars, attended conference training sessions, and your mentors have all given the same advice - “Use your status!”
You need to think like a business that provides value rather than a company with a socio-economic status. You will be taught real-world techniques, strategies, and examples on how to “softly” communicate your status, differentiate from the competition, and facilitate a perception of corporate maturity. You will learn methods to communicating quantifiable and qualifiable metrics that focus on the value of your solutions. You will also receive a step-by-step process on introducing yourself and your company at conferences (like STL Biz Expo), with partners and with your buyers, what to do during prospect meetings and how and when to properly communicate your socio-economic status.
Added takeaway: Attendees will receive various business templates outlined in the seminar. This seminar provides award-winning techniques and strategies that have directly helped companies win more than $2 Billion in small business contracts. As a result of these strategies, the presenter, Mr. Frank, was awarded SBA’s Veteran Business of the Year; Society of American Military Engineers (SAME) Small Business Advocate of the Year; and Silicon Reviews Top 50 Trustworthy Companies of the Year.
Presented by: Joshua Frank, Managing Partner, RSM Federal and #1 bestselling author of An Insider's Guide To Winning Government Contracts – Real World Strategies, Lessons, and Recommendations.
Improve Your Presentation Skills: Maximize your potential and Gain a competitive advantage in the workplace
Presented by: RJ Stratton, Toastmasters International
EXPO FAST FACTS
-St. Louis Business Expo is Missouri’s largest business-to-business shopping mall.
-Ability to creatively sell yourself and your company to a very targeted qualified audience.
-Great opportunity to market new products, services and technology.
-Excellent ways to get name out and let customers learn about your company.
-An opportunity to meet top executives and business decision-makers in a positive environment.
-Person-to-person interaction. Fantastic selling, prospecting and networking opportunity!
-Best one-day networking available with leads and prospects surrounding you.
-Promotional mentions in the St. Louis Small Business Monthly announcing you as a participant.
Click Below To Register To Attend. The Event Is FREE And Open To The Public
Exhibit at the show. Booths are still available. Click here for booth information and pricing information.