Google's Grow Your Business Lab

"Grow Your Business Lab" is part of the St. Louis Business Expo. This special event will connect you to the latest sales, marketing and business growth Tips, Trends and Best Practices to help you grow your business and succeed. All Seminars are Free to attend. Seminars will be in Rooms 104-105 (directly across from Expo Hall)

ROOMS 104-105

Rooms 104-105, 10am-11am
Kickoff Seminar
50 of the BEST Marketing & Sales Ideas For 2024
Join us as we share the VERY BEST Marketing and Sales ideas for 2024. We’ve reached out and asked some of the region’s most successful companies to submit their best tips, strategies and techniques for growing revenue. They’ve submitted their top ideas and we’ll share them with you. Walk away with strategies, techniques and ideas you can implement immediately. Bring your own best ideas and you can share those ideas as well.
Speaker: Ron Ameln, SBM-St. Louis

11:30-12:20
Mastering LinkedIn for Business and Sales
LinkedIn can be the BEST way to reach your target customers and sell your product or service if you make the most of it. After all, it boasts more than 1 BILLION business members. Learn how to create a LinkedIn presence that draws potential customers to you and how to find and reach your prospects on the world’s largest business network – LinkedIn!
In this session, learn how to …
-Develop your powerful brand on LinkedIn to be found
-Discover how to target and reach your prospects
-Determine how to deliver your LinkedIn messages to drive sales
Speaker: Kathy Bernard.
Kathy Bernard is a top LinkedIn expert, trainer, and career coach and one of St. Louis Small Business Monthly’s 2019 Top 100 People to Know. She provides individual and team LinkedIn training for sales, recruiting, fundraising, and career. Learn more about her at wiseru.com, email her at kathy@wiseru.com, or invite her to connect at linkedin.com/in/kathybernard.

12:30-1:20
Let’s Talk Marketing! Creating a Killer Capability Statement That Communicates Value
You have 6 seconds to convince a buyer or teaming partner that you are competent, capable, and mature. A fast-paced and high energy session with step-by-step tactics and strategies. A capability statement (one page marketing slick) is the de-facto marketing tool for all small and mid-size companies. However, crafting a strong capability statement is more than simply identifying what you sell, differentiators, and company information.
Many experts will tell you what needs to be included. Few outline how to present your information from a business perspective. When it comes to successfully selling your products or services, you have to combine sales strategy with overall business strategy. Developing a capability statement is broken-down into two parts. The first is an exercise called Value-Mapping and the second is a list of the core sections you must have and how to tailor it. Value-mapping is a logical, step-by-step process of identifying the quantifiable and qualifiable metrics that you use to communicate what you’ve done on prior contracts, both commercial and federal markets. These metrics are how you differentiate, communicate your value, and how you create a perception of capability and maturity. If you’ve every thought, “Why aren’t I selling more? Why is my product or service not resonating with the buyer?” then this session will help you validate how to more strongly communicate what you do and the value you provide.
Unlike most seminars, this is more than a general or abstract discussion. This seminar provides award-winning tactics and strategies that have directly helped companies win more than $14.6 Billion in awarded contracts.
Presenter: Joshua Frank
Joshua Frank is the Managing Partner at RSM Federal. Mr. Frank is author of multiple Amazon bestsellers. As a result of these strategies, Mr. Frank has been honored with SBA’s award for Veteran Business of the Year; Industry Small Business Advocate of the Year by the Society of American Military Engineers (SAME); Top Business Advisor of the Year by Small Business Monthly; and he was inducted into the Government Sales Hall of Fame with a Lifetime Achievement Award. Most recently, RSM Federal was awarded Vendor Partner of the Year by the National 8a Association and HUBZone Contractors National Council.

1:30-2:20
Winning the War for Top Talent
Winning the War for Top Talent equips small business owners with the strategies to attract and retain the best employees, turning recruitment into a competitive advantage. Learn from Topgrading and Scaling Up techniques how to identify high performers and ensure they align with your company's vision and values. Discover how to create a company culture and career paths irresistible to top talent. You will get proven strategies and tools that have helped over 80,000 companies reach the next level and beyond. Transform your approach to hiring and leadership, and build the dream team that will elevate your small business to new heights of success.
Presenter: Matt Barbey, Owner, Time For Success