Make sure you come to the Pre-Expo Seminar. More details to come.

Tips & Hints for a Successful Exhibition

Booth Objectives

Determine with your managers and staff your objectives for the Expo. Some objectives might be: develop sales leads, demonstrate and introduce new products, enhance your company image, get customer feedback, or qualify a certain amount of new sales leads.

• Coordinate your sales team and schedule shifts. Create enthusiasm for the show by establishing competition and bonuses. For example, reward the most sales, most appointments or best attitude.
  
• Have at least one person from your booth meet all the other exhibitors at the show during slack periods — these could be your best customers.

Successful Booth Planning

• Create an attractive, open and inviting booth. Don’t use the table as a blockade to keep customers out of the booth; you want them to feel welcome.
  
• Be friendly and invite prospects in — this is your office on the days of the show.
  
• Don't clutter your booth — choose the most important items from your store or product line. Be targeted in what you sell.
  
• Prepare materials, giveaways and information for visitors to take with them. Start a dialog with visitors and explain what you are giving them.

The Art of Boothmanship

• Dress appropriately — appearances are important as you represent your company.
  
• Don't eat, drink or smoke in the booth. Would you do this during an important sales presentation?
  
• Be friendly — not overly aggressive or rude (no headlocks on visitors, please).
  
• Know your product and rehearse.